Steven Pham's Legal Blog

Recently, I was asked to spear-head our firm’s marketing strategy and reassess our efforts to promote business.  This is a gargantuan endeavor because we have numerous websites, blogs, and hundreds of web pages, if not thousands, to review.  Although this would be a laborious task, and undoubtedly time consuming, it would not be as ambitious as my personal goals in this position.

You see, marketing is not just about looking for various ways to promote the firm’s images, branding, firm recognition, media ads., internet ads., and networking.  Marketing starts from within one’s organization.  To be able to convince the public, we must first be able to convince our employees and staffs that our firm is capable of providing quality legal services on behalf of the client, and that the firm cares for the overall welfare of its employees and clients alike.  Furthermore, employees also have the responsibilities to the firm and the employer and everyone must understand that a law firm, just as any other professional services organization, is a business; and because we are a business, we all share the responsibility to promote such business.

Thus, everyone has the responsibilities to market the firm, just as much as the firm has the responsibility to assist and to market the associates’ and the partners’ images. Until all of the above are accomplice, the media ads, branding, and internet marketing will not achieve the firm’s long-term goals and objectives.  On the other hand, if we do all of the above, do it well, and is consistent, the firm will be able to build trust, confidence, loyalty, and dedication from its partners, associates, staffs.  By working together, the firm will be recognized and appreciated by our clients, which will be reflected by the bottom line.  So, let us be brave, be bold, and be positive in moving forward with the changes and tasks in which we all equally bear.  God Speed!